Business Area:
Marketing
Job Description:
Reporting up to the Senior Director of Americas Field Marketing, you will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and aligning with global marketing teams, including Tradeshow, Digital, Partner Marketing, Product Marketing and Creative teams to ensure all field marketing programs and activities are well executed and metrics-driven. As a member of the Americas Field Marketing Team, you will work with regional sales to execute marketing plans to achieve territory sales goals and Marketing Performance Indicators (KPIs).
Responsibilities:
Closely align with sales leaders, sales reps and SE’s to understand regional sales goals
Develop and execute regional field marketing plans to expand Cloudera product footprint in existing customer accounts, and penetrate new logo accounts.
Deploy various marketing tactics such as in-person events, digital campaigns, calling campaigns, webinars, ABM, social, etc. to drive field awareness and generate demand Cloudera solutions.
Work with Partner Marketing Team to drive joint partner marketing activities to penetrate new logo accounts and expand footprint in existing customer account.
Collaborate with Industry and Product Marketing Teams to create content for vertical-focused field marketing programs and campaigns.
Measure and analyze program performance against goals and continually optimize programs.
Analyze and evaluate KPIs and deliver actionable insights and recommendations on new tactics to pursue.
Qualifications & Experience:
BS/BA in business, marketing or communications.
5-7 years in field, channel, demand generation, events or campaign marketing experience working with small-mid size fast growing technology/software companies. Note: Data Center, Big Data, Enterprise Data, Cloud Data Management, Machine Learning, AI experience a plus.
Experience with Marketo, HubSpot or Eloqua, SplashThat, and SalesForce.com
Organized, able to manage multiple activities in a fast-paced environment, good communicator (in both the written and verbal form) with a desire to improve processes.
Can Do Attitude: Highly motivated, self-starter who can quickly adapt in a dynamic work environment.
Willing to travel to up to 30%
Management Level:
9 Individual Contributor
Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.