Check Point Software Technologies Looking for Social Media Programs Manager at San Carlos, CA  Full Time

The Social Media Program Manager will be responsible for building world-class social media programs that engage, drive conversations and strengthen relationships with our core security professional’s audience with the goal to increase Check Point’s share of voice. Responsible for staying abreast of best practices in social media throughout the tech industry, keeping tabs on competitor activity in social media and developing reliable measurement of Check Point social media activities.

• Contribute to and coordinate end-to-end execution of global social media strategy to drive awareness and growth for Check Point brand and products across a range of social platforms.
• Create daily/weekly/monthly social content calendar. Generate and publish daily content that builds meaningful connections and encourages community members to take action. Optimize posts for engagement and search.
• Strategize campaigns and methods to acquire and nurture new, lasting followers.
• Partner with Marketing teams to align editorial content, messaging, and strategies as well as integrate social media into campaign efforts and sales enablement tactics
• Create an engaging, on-brand Check Point’s social voice
• Serve as an internal social champion by equipping our teams with social media insight. Build measurability into social and content programs; analyze and assess the effectiveness of projects and campaigns.
• Set objectives and report on KPIs. Pull metrics and review platform/campaign analytics to develop reports and provide recommendations for optimizations. In addition, monitor analytics, audience sentiment and social media trends, and translate learnings into actionable insights.
• Develop and execute the social media plan to support Check Point’s annual user conference, which attracts upwards of 5,000 attendees, and other key events.

#LI-DD1

• B.A. in communications, marketing or business preferred
• 2-3+ years of social media and/or content strategy/development experience
• Excellent writing, presentation and people skills with a strong ability to build and maintain relationships.
• Very organized with high-attention to detail; a proactive, can-do attitude
• Creative and strategic approach to problem solving
• Displays in-depth knowledge and understanding of social media platforms, and how each platform can be deployed in different scenarios.
• Solid understanding of social and web analytics tools, willingness and ability to learn new technologies quickly
• Experience with livestreaming LinkedIn Live events is preferred
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why your ideas are analytically sound.
• Thrive in a fast-paced and ever-changing environment. Practices superior time management
• Must be eligible to work in the US without sponsorship from an employer now or in the future

EOE M/F/Veterans/Disabled