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Job details
Salary
$87,600 – $157,600 a year
Full Job Description
Your Opportunity
The Brand & Advertising team supports Schwab Advisor Services and Independent Branch Services, two business-to-business units of Charles Schwab that serves independent Registered Investment Advisors.
The Marketing Manager will produce and execute a range of digital advertising programs and related communications – to generate strong brand awareness for Schwab Independent Branch Services and Advisor Services. They will work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities (e.g.: retargeting, content distribution, mobile), and actively monitor programs to ensure that we’re meeting our goals. They will collaborate with internal product, client experience, media, compliance, sales, publishing groups, and multiple external agencies.
Workplace Flexibility Program: We’re proud to support our employees in a working approach that allows you to bring your best self to work – whether that’s in the office or remote.
Most Schwabbies have the opportunity to voluntarily work in the office or at home based on their preference*
When the firm is ready to fully return to the office, employees will have the flexibility of a hybrid work environment, spending some time working remote and some time in the office.
Employees and managers can discuss and decide what works best for them, with additional flexibility available based on their role, business needs, and individual circumstances.
What you are good at
- Work with creative and media agencies to implement plans for advertising and paid search: developing briefs, evaluating creative, managing production schedules and approvals.
- Track and analyze performance data to measure program effectiveness and find opportunities for improvement.
- Develop tools, templates and training to help the Advisor Services marketing teams represent our brand consistently and effectively across all marketing communications.
- Curate and create content (web, video, editorial) to support brand advertising and marketing programs.
- Support advertising presence on social channels including LinkedIn and Facebook, including adherence with compliance policies and procedures.
What you have
- 5+ years of experience in marketing and advertising, preferably in financial services or another regulated industry in a business-to-business environment.
- Experience leading the day to day management and maintenance of digital advertising and social media programs (agency or client-side).
- Experience managing the creation of online and offline marketing communications: writing clear, succinct creative briefs, leading kick-off meetings with agency and internal partners, managing production and deployment and measuring results.
- Exceptionally strong project management skills with demonstrated track record managing complex projects across functional lines.
- Proven ability to manage third-party vendors to deliver results on time and within budget.
- Excellent written and verbal communication skills – able to evangelize vision and strategies to cross-functional teams.
- College degree or equivalent experience preferred.
Critical Success Factors for this role:
- Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness.
- Self-motivated and directed – able to turn an idea from concept into a clear plan of action.
- Strong interpersonal skills – a team player with the presence to coalesce varying points-of-view and build partnerships to get things done.
- Excellent creative sensibilities: Well-developed ability to evaluate whether creative meets strategic objectives and brand standards.
- Passionate about marketing and advertising, including new trends and technologies.
Colorado Compensation
Target Total Compensation – 87,600 – 157,600.
Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.
Why work for us?
Own Your Tomorrow embodies everything we do! We are committed to helping our employees ignite their potential and achieve their dreams. Our employees get to play a central role in reinventing a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth.
Benefits: A competitive and flexible package designed to empower you for today and tomorrow. We offer a competitive and flexible package designed to help you make the most of your life at work and at home—today and in the future. Explore further.
Schwab is committed to building a diverse and inclusive workplace where everyone feels valued. As an Equal Opportunity Employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. Please click here to see the policy.
Schwab is an affirmative action employer, focused on advancing women, racial and ethnic minorities, veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at [email protected] or call 800-275-1281.
TD Ameritrade, a subsidiary of Charles Schwab, is an Equal Opportunity Employer. At TD Ameritrade we believe People Matter. We value diversity and believe that it goes beyond all protected classes, thoughts, ideas, and perspectives.
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