Canon U.S.A., Inc. Looking for Sr. Email Marketing Specialist (Sr. Specialist, Marketing) at Melville, NY  Full Time

Location

US-NY-Melville

Company

Canon U.S.A., Inc.

The CRM Operations Team in the Imaging Technologies & Communications Group is seeking a meticulous and adaptable Sr. Email Marketing Specialist to be a marketing strategist for new business marketing. This role will be the primary contact for business email planning and creatives, including audience governance. In addition, this role will be cross functional and also play an important role in supporting the email operations team when needed. If you are a collaborative, team player with a strong marketing background this may be the job for you! This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

– Responsible for the ideation and creation of B2B marketing promotional email campaigns as well as the email intake process with the CRM operations arm of our team
– Partner with the Business Planning Team on Lead management through lead journey optimization, modeling and lead acquisition
– Ideate the email concept based on data, product priorities, lifecycle and strategize with the Business Planning and Content Teams.
– Coordinate the email and partner with legal & e-commerce to ensure disclaimers and promotions are accurate
– Partner with the creative and content team for email design including copy, tone and imagery
– Determine the audience strategy for emails and work with CRM operations and Business Planning Teams to determine best audiences to target
– Work towards building new lifecycle journeys to support new business in conjunction with the CRM operations team
– Manage and maintain the Email Business Planning Calendar
– Analyze the best opportunities for additional emails and lifecycle journeys through data and results and create testing plans
– Responsible for email reporting
– Support the consumer CRM Planning Team to assist other areas of the business with their email effortssuch as building
– Additional strategy projects and responsibilities may include: collaborating with product planning and marketing teams on holiday planning, assisting on CRM projects with external vendor and other marketing projects as needed
– Support the CRM Operations Team when needed on operational tasks from creative setup and HTML coding to testing/QA and deployment via provider platform

Please note: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

– Bachelor Degree in a relevant field such as marketing or equivalent experience required plus 5-7 years of related experience
– Previous experience with email marketing and/or CRM required
– HTML Experience Required
– Knowledge and Experience on CRM Platforms such as Oracle Responsys, Salesforce, Adobe Target Required
– Strong oral and written communication skills
– Comfortable working well across all levels of management and with various teams
– Attention to detail, self-motivated and ability to multi-task is key
– Requires experience utilizing data to craft marketing strategies
– Requires experience with email concept creation
– Understanding of Data Driven Marketing, especially: Database Marketing, Direct Marketing, Email Marketing, Interactive Marketing, Digital Marketing
– Knowledge / Experience in other marketing channels like Social, Display, Push, or SMS
– Knowledge ofbest practices withCAN-SPAMas well as customer data and privacy policies
– Advanced Excel skills preferred
– Experience with Tableau is a plus
– Experience with JIRA is a plus

The Company will not pursue or support visa sponsorship for this position.

About our Company – Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.4 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2020* and is one of Fortune Magazine’s World’s Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

*Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

#CUSA

#CUSA #LI-BH1#LI-HYBRID

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