Brightside Health Looking for Senior Digital Marketing Manager (Paid Search) at Remote Full Time

Senior Digital Marketing Manager (Paid Search) – Brightside Health – 100% Remote

At Brightside, we’re on a mission to deliver life-changing care to people with anxiety and depression. We’ve made it simple and affordable to get expert, personalized treatment for anxiety and depression–all from the comfort of home.

Brightside is looking for a creative and analytical Senior Digital Marketing Manager to assist in improving program growth and manage all aspects of the Paid Search channel for Brightside. This includes analysis, reporting, optimization, and recommending/steering strategy and experiments to deliver increased growth and increased efficiencies. The Senior Digital Marketing Manager should have a vast knowledge, particularly in Google’s product suite and bidding with experience in copywriting, A/B testing and LP optimization. You will work with our account representatives to help expand beyond search and test into GDN, Discovery, MSAN and potentially YouTube.

You will join a fast-paced marketing team assisting in building out the strategy, tactics, and creative necessary to deliver on and surpass program goals. You will play a key role in the largest section of our marketing department, helping to maintain and shape SEM and related programs. You will leverage your SEM knowledge, digital marketing experience, and campaign data to continually optimize and recommend best practices and testing scenarios to make our next success even greater. You will be responsible for helping position our value proposition in the right auction at the right price to ramp up customer acquisition efficiently. You’ll also stay up-to-date on SEM best practices, industry insights, and help manage vendor/rep relationships. Additional work and learning opportunities will become available in other performance marketing channels as the program grows (such as paid social, display, and video).

Responsibilities

• Assist in the development and execution of the vision and strategy for the Digital Marketing roadmap through SEM initiatives.
• Assist in campaign trafficking, campaign launch, reporting, and analysis across digital marketing campaigns.
• Develop robust A/B and multivariate testing programs to optimize ad copy and landing page performance.
• Maintain strong knowledge of SEM, our target customer, retail, digital marketing, and competitive trends.
• Implement best practices, perform SQRs, manage other SEM settings, and leverage/explore additional resources, releases, and betas as necessary
• Work with the Brand team to write new ad copy, develop landing page content, and refine our value propositions to strengthen our CTR and Funnel Rates
• Assist as necessary with managing, analyzing, and developing all D2C performance marketing channels

Requirements

• 5+ years experience in a (data-driven) digital marketing role with a strong concentration on paid search
• Experience in all aspects of paid search strategy – management, reporting, analysis, optimization and testing (A/B & multivariate testing)
• Experience optmizing $1M+/Month account to hit target financial constraints (CPA, CAC, ROAS, etc)
• A proven track record of taking performance data and recommending optimization/tests with the goal of increasing CVR or reducing CPAs
• Data Analytics and visualization experience with tools such as Google Analytics, Tableau, Mode, etc).
• Bonus: Experience with SQL, channels such as SEO, YouTube, Facebook, Native or Display

We Offer:

• Competitive compensation: $110K – $135K + Company Equity
• 100% Remote environment with a flexible schedule
• Unlimited PTO, Paid Holidays
• Premium Medical/Dental/Vision Coverage + Life & Disability Insurance
• 401(K)
• Hardware & Tools of your choice
• An opportunity to use your skills & expertise to change lives and better the world of mental health

Brightside is an equal opportunity employer. We believe that diversity improves our working environment and our ability to offer a high value service to our customers.

We know that diversity makes for the best problem-solving and creative thinking, and are committed to equity and inclusion. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

OiU4JfkbZZ