Senior Digital Marketing Manager (Paid Search) – Brightside Health – 100% Remote
At Brightside, we’re on a mission to deliver life-changing care to people with anxiety and depression. We’ve made it simple and affordable to get expert, personalized treatment for anxiety and depression–all from the comfort of home.
Brightside is looking for a creative and analytical Senior Digital Marketing Manager to assist in improving program growth and manage all aspects of the Paid Search channel for Brightside. This includes analysis, reporting, optimization, and recommending/steering strategy and experiments to deliver increased growth and increased efficiencies. The Senior Digital Marketing Manager should have a vast knowledge, particularly in Google’s product suite and bidding with experience in copywriting, A/B testing and LP optimization. You will work with our account representatives to help expand beyond search and test into GDN, Discovery, MSAN and potentially YouTube.
You will join a fast-paced marketing team assisting in building out the strategy, tactics, and creative necessary to deliver on and surpass program goals. You will play a key role in the largest section of our marketing department, helping to maintain and shape SEM and related programs. You will leverage your SEM knowledge, digital marketing experience, and campaign data to continually optimize and recommend best practices and testing scenarios to make our next success even greater. You will be responsible for helping position our value proposition in the right auction at the right price to ramp up customer acquisition efficiently. You’ll also stay up-to-date on SEM best practices, industry insights, and help manage vendor/rep relationships. Additional work and learning opportunities will become available in other performance marketing channels as the program grows (such as paid social, display, and video).
Brightside is an equal opportunity employer. We believe that diversity improves our working environment and our ability to offer a high value service to our customers.
We know that diversity makes for the best problem-solving and creative thinking, and are committed to equity and inclusion. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.