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Boeing Global Services (BGS) is seeking a Manager (Level K) to lead a Digital Marketing team focused on the marketing messaging, content and campaigns associated with the transactional e-Commerce experience across the broad Boeing Services portfolio. This includes working with leaders, stakeholders and partners to establish a digital marketing roadmap and development of the annual business plans, goals and budget for marketing efforts that will drive revenue, digital shift, and improve customer experience.
This is a leadership and management opportunity within Boeing to support the rapidly growing e-commerce footprint for BGS.
This position is responsible for developing digital marketing strategies and plans for omni-channel digital marketing campaigns. Develop, deploy, and analyze demand generation campaigns in a variety of inbound and outbound marketing channels including online marketplaces, digital advertising, search engine marketing, email marketing, social media, etc. to support campaigns, product promotions, customer notifications, and nurture campaigns based on business priorities and goals. This position requires a flexible, hands on manager who works with team members and partner organizations to execute marketing campaigns and to support customer onsite experience across the Services online platforms. The job is creative, technical and analytical in nature and requires a marketing professional who can bring these elements together to engage customers and drive them to a successful online experience and purchase.
Duties will include (but are not limited to):
Manage and support the team members and partnered functions responsible for developing and executing digital marketing content and campaigns in the Services eCommerce space
Partner with key stakeholders to develop the annual eCommerce Digital Marketing plan and budget including Marketing Managers, Rev Ops Manager, technical teams and agencies
Work with internal stakeholders and cross-functional teams to define and drive business goals and initiatives through SAFe Agile planning
Work with Marketing teams to execute monthly and ad-hoc promotional campaigns; work with the Rev Ops team on the campaigns associated with site and customer experience improvements, automated campaigns and business opportunities
Develop, manage and execute the marketing strategies, plans and tactics for digital campaigns including content, SEO alignment, advertising and digital display, email, etc.
Manage a quality assurance process to ensure accurate content and on-time campaign delivery
Work with analytics team to define measurement plans for campaigns and initiatives; review analytics data to measure the effectiveness of digital marketing campaigns and adjust when necessary and report out on the effectiveness of campaigns as well as overall revenue/objectives to plan
Monitor the performance of digital channels to ensure that they are reaching their target audiences and generating conversions and revenue
Develop, maintain and foster relationships with internal stakeholders, including participating in meetings, engaging in discussions, and working across various teams; manage the relationship, budget and progress of agency partners
Research best practices, report on competitive activities and deliver strategic recommendations for the future
Evaluate emerging web capabilities and determine their role in marketing initiatives
This is a hybrid position that allows telecommuting. The selected candidate will be required to perform some work onsite at one of the listed Boeing location options.
Employer will not sponsor applicants for employment visa status.
Basic Qualifications (Required Skills / Experience):
Bachelor’s degree or higher
5+ years developing integrating marketing campaigns
Experience leading teams in a formal and/or informal role 3+
Experience managing multiple projects concurrently 3+
Experience developing and executing digital media plans based on business objectives and campaign goals
Preferred Qualifications (Desired Skills / Experience):
Basic understanding of SAFe Agile and Program Increment (PI) Planning
Experience and understanding of project management systems, such as Jira, Confluence and Robohead
Experience with executing target audience segmentation strategies
Experience with directing the relationship, funding and project contributions of marketing agencies
Knowledge of best practices in B2B demands generation, marketing automation, lead conversion and nurturing programs
Experience with marketing automation and CRM systems; Knowledge of Salesforce, Adobe Creative Suite, Einstein and HTML preferred
Solid understanding of web analytics, ad tracking, a/b testing, tag management and content management
Experience operating in a shared services model with proven ability to work effectively in a team-based environment.
Basic understanding of SAFe Agile and Program Increment (PI) Planning
Relocation assistance is not a negotiable benefit for this position. Candidates must reside within proximity to one of the listed Boeing locations or relocate at their own expense.
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
This position is for 1st shift.
At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Please note that the salary information shown below is a general guideline only. Salaries are based upon candidate experience and qualifications, as well as market and business considerations.
Summary pay range: $118,150 – $182,850
Equal Opportunity Employer:
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
10,000 employees or more