BizIQ Looking for Head of Marketing at Remote Full Time

The Head of Marketing serves as the strategic subject-matter expert for the company’s marketing programs. You will lead a team tasked with demand generation, lead generation and marketing funnel optimization. Using marketing tactics such as search engine optimization, social media, conversion optimization, PPC advertising, content marketing, and email marketing, you will grow our database and overall company revenues. You will have direct reports which include Marketing automation specialist and Social Media Manager an you will grow the team as needed. Your primary goals will be to generate lead channels and increase lead-to-close conversion rates. In addition, you will own improvements to our existing lead channels and convert website traffic into new marketing qualified leads for BizIQ, nurture to close those leads into customers working in close collaboration with sales leadership.

Additional responsibilities could include marketing operations, sales enablement, and customer marketing/retention marketing.

Responsibilities:

• Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs, lead to opportunity conversions and revenue targets.

• Hands-on tactical execution of CRM lead distribution, reporting, analytics, campaign set-up and tracking.

• Optimize our marketing automation, nurture leads, streamline attribution processes, and lead initiatives related to email, content, social, paid media, product marketing, customer marketing, and others.

• Work closely with the CEO and VP of Sales to achieve greater marketing success and hit revenue and growth targets.

• Take vision from Sr. Leadership, vet it, iron out the details and create execution plans

• Develop forecasts and present to company leadership.

• Set team strategy through analysis of historical marketing data and serve as an expert on the company’s total addressable market and how to target it’s members.

• Grow the team through hiring and training, managing performance, coaching, mentoring, and career development.

• Forge strong communication between marketing and sales as you work towards achieving shared goals.

• Identify trade shows and other live event opportunities, and execute the company’s event planning, messaging and logistics.

• Direct implementation and execution of marketing policies and practices.

Requirements:

BA/BS/MBA or equivalent working experience.

• 7-10 years experience with tactical execution of lead generation activities, managing and supporting a team of marketing professionals.

• 7-10 years experience supporting marketing, development, and companies in the mega growth stage as well as recent hands-on experience.

• 5-10 years hands on experience with social media and search engine optimization at an enterprise level.

• Google Analytics Certification preferred, expert with CMS platforms and marketing automation, highly technical marketer.

• Expert in end-to-end inbound marketing, including the role of content, e-mail, SEO, paid media, and lifecycle stage optimization tactics.

• Working knowledge of key SMB, B2B marketing channels, including email marketing, SEO, social media, direct mail, print, and live events with subject matter expertise in four or more of these channels.

• Experience with customer analysis and segmentation.

• Experience in increasing quality lead flow and driving leads for inbound sales teams.

• A record of partnering with internal teams to influence business results.

• Unparalleled organizational and project management skills.

• Experience with market research and translating it into actionable marketing strategy.

• Experience marketing a monthly recurring revenue product.

• Experience blogging, writing thought leadership pieces, speaking, and growing an audience on social media and events.

• You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.

Benefits of working with BizIQ:

• United Healthcare Medical plans, MetLife Dental plan, Vision plans, Life Insurance, Disability Insurance and more!

• 401K with generous profit share
• 3 Weeks Paid Time Off
• Paid Holidays and Floating Holiday (10 total)
• Fun, energetic atmosphere
• No weekends or travel required
• Relaxed and social company culture

Job Type: Full-time

Pay: $80,000.00 – $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Application Question(s):

• What are your salary expectations?
• What makes you the best candidate for this position?

Experience:

• Lead generation: 5 years (Preferred)

Work Location: Remote