Baley’s Bridal Looking for Digital Marketing & Social Media Specialist at Dallas, TX Full Time

Job Title

Digital Marketing & Social Media Specialist

Baley’s Bridal is looking for a full-time (35-40-hour/week) Digital Marketing & Social Media Specialist. The position will include a range of activities, from keeping the store website up to date, and managing the store’s various social media platforms. You will work with the team at the bridal shop to create photo & video content.

About Baley’s Bridal

Baley’s Bridal is a north Dallas premier bridal boutique. We specialize in personalized, one-on-one appointments, excellent customer service, an exclusive range of private label designer dresses, and a large selections of plus size wedding dresses. Our goal is to make every bride that walks in our door feel comfortable, beautiful, and empowered.

Job Duties

• Special Events Planning and Execution*

· Plan store special events with Store Manager

· Contact local vendors to arrange special events and follow up through.

· Contact designers for trunk shows and follow up through shipments and pricing info

• Website Management *
• Keeping the store website up-to-date with new arrivals, upcoming events, and design updates
• Keeping the store’s discontinued dress resale website up-to-date, including updating inventory and managing orders

Social Media Management & Content Creation

• Create, edit and post photos, videos, captions, and posting strategies for store social media channels
• Responding to customer questions, comments, and reviews
• Updating our Pinterest page with store inventory

Design Work

• Create branding website banners, promo flyers, and store ads
• Designing infographics and branded social media features for posting
• Design branding store items, such as dress tags, folders for brides, and store signs

Advertisements & Analytics

• Launch ads on social media platforms (Instagram, Facebook, Pinterest) to advertise upcoming events
• Create quarterly social media analytics reports on performance across platforms
• Do continuous paid ad analytics to fine-tune advertising strategy

Daily Routine and Weekly Reporting

• You’re required to perform Daily Routine Tasks such as cleaning, organizing and steaming.
• Weekly reporting to your supervisor on what you have accomplished and set your weekly goals.
• Weekly reporting with Store Manager to determine priorities for content creation, fashion trends, and sales promos.

Qualification & Desired Skills

• Bachelor’s degree preferred.
• 2 years’ experience on managing social media posting and content creation
• Thorough knowledge of Instagram (including posts, Stories, Reels, Guides)
• Skills in Pinterest (creating posts and ads)
• Skills in Facebook (creating posts, ads, events, etc)
• Skills in Tik Tok (creating posts, ads, events, etc)
• Skills in social media scheduling apps such as Hootsuite, Buffer, Planoly, etc
• Skills in Canva, Adobe InDesign/Photoshop/Illustrator, or other design software
• Skills in Microsoft Word, Excel and PowerPoint
• Highly organized, self-motivated in conducting work, good at prioritizing tasks
• Skills in online blogging
• Available to work some weekends, late evenings and at special events

Pay & Benefits

· $14 – $18/hour pay, with yearly performance reviews and opportunities for raises

· Commission + Tips + Bonus

· 6 paid holidays and 6-day accumulated paid time off

· Health insurance premium assistance

The first six months of the role will be heavily training-intensive, allowing candidates to learn valuable design, marketing, and social media management skills.

Candidates must submit resume and indeed tests result for job consideration.

Job Type: Full-time

Pay: $14.00 – $18.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Weekend availability

Supplemental Pay:

• Bonus pay
• Commission pay
• Tips

Ability to commute/relocate:

• Dallas, TX 75244: Reliably commute or planning to relocate before starting work (Required)

Education:

• Associate (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location