aPriori Looking for Marketing Program Manager at Remote Full Time

About aPriori:
aPriori solves a challenging technical problem, combining innovative algorithms and technologies. Founded in 2003, we offer the technical challenges of a startup and the excitement of a rapidly growing, established software firm.

aPriori’s game-changing software is helping manufacturers embrace and thrive in the new world of digital manufacturing. The world of manufacturing has been forever changed by COVID – rapidly accelerating the transformation from physical, step-by-step development of products to fast, dynamic, collaborative digital design, sourcing and production. This is turning manufacturing on its head enabling upstarts to disrupt the leadership positions held by the manufacturing giants. As a result – everything is changing – and opportunity abounds.

That’s where you come in. Bring your entrepreneurial spirit, your curiosity, your “what if we…” ideas to aPriori where our team is encouraged to swing for the fences. Whether you’re looking to jump-start your career or you’re ready for your next big challenge, you’ll find aPriori at the forefront of innovation.

Reporting to the Director of Demand Generation, the successful candidate will be an integral part of a fast growing and high energy team. We are looking for someone who is sharp, articulate, and enjoys a fast-paced environment. If you like what you have read and are ready to take the next step in your career, then please apply for the Marketing Programs Manager position, sending your resume to [email protected]. We look forward to speaking with you.

Responsibilities:

• Work with Director of Demand Generation to design, build, execute & manage multi-channel lead generation campaigns that drive a higher volume of quality leads into our sales pipeline.
• Work cross functionally to strategize and collaborate with outside marketing agencies, as well as internal teams; product marketing, marcomm/pr, sales, and business development.
• Define and track key metrics of each program, and have a clear understanding of ROI analytics, with the ability to analyze progress and outcomes. Use data to continually refine and optimize programs, and share recommendations for future campaigns.
• Optimize and refine lead generation campaigns.
• Assist in the development of copywriting, editing, and sharing design recommendations for all campaigns to maintain a cohesive look and feel.
• Effectively manage a large volume of projects, with high attention to detail.

Required Skills/Abilities:

• Expert knowledge of the demand generation mix; online advertising, working with paid media publications, email marketing, social media advertising, direct mail, webinars, etc.
• Strong technical writing skills. Must be able to work with and interview product managers, sales team members, and professional services consultants to convert raw information into polished content for use in marketing campaigns.
• Creative thinking and a strong eye for design.

Education and Experience:

• Must have minimum of 2-years hands-on experience working within marketing automation platforms (specifically building programs, emails, landing pages, and forms, creating automated workflows, and measuring results). Marketo strongly preferred.
• Exceptional Marketing Campaign/Demand Generation skills demonstrated over 3-5 years. Proven capabilities to multi-task and collaborate with cross-functional teams in developing and implementing campaigns.
• Experience with Salesforce.com (campaigns), Tableau and Google Analytics (reporting), Triblio (advertising), and LinkedIn (advertising) all strongly preferred.
• Account based marketing experience preferred.

aPriori Offers:
A team environment where your experience is valued, your voice is heard, and the work that you do makes an impact for our customers and employees.

aPriori offers competitive compensation in a dynamic, growing innovative environment. A competitive benefits package which includes medical, dental, and vision for employees and their dependents, life, disability, flexible spending accounts, 401k match, career-growth opportunities, flexible time, and paid time off benefits – including aPriori days, and more!

CCPA Notice:
https://www.apriori.com/california-privacy-policy/