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- 5+ years in marketing or paid media
- Experience building, executing, and scaling social marketing programs
Job summary
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Borat Subsequent MovieFilm, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Prime Video is seeking a talented Marketing Manager of Paid Social to create, optimize and deploy paid social media strategy in support of Prime Video and our growing library of Prime Original TV shows and movies. We are seeking an experienced social marketer with a genuine passion for movies and TV. The successful candidate will have a proven track record of delivering results on social campaigns, with the ability to multi-task and prioritize, plus a passion for testing, learning and making data-driven decisions.
This person will develop and launch social programs that impact millions of customers, including both one-off campaigns and programmatic opportunities. You will work across internal partner teams including creative, brand and analytics, as well as partner with external media agencies. You will work with key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out and develop new and emerging platforms that can help us grow our customer base and brand. You will also be responsible for identifying new opportunities and standing up new programs in the paid social space, then testing aggressively, leaning into traction from these tests, and prioritizing areas to scale our social marketing efforts. You will be rigorously analytical, obsess over the impact of your campaigns, and test and deploy new strategies for customer segmentation. You will also have the opportunity to contribute to the development of new product features and tools for social marketing. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Prime Video.
Key job responsibilities
- Devising, launching, testing and optimizing paid social campaigns and strategies.
- Working closely and collaboratively with internal creative, brand and organic social teams to develop and execute integrated creative ideas, plans and strategies.
- Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement.
- Presenting to senior leadership regularly on key business metrics, and progress to goals.
- Continuously developing new ideas, and testing them, to identify best practices.
- Experience in entertainment industry
- Proven track record of influencing others to drive your key business KPIs
- Excellent oral and written communication skills
- Strong analytic and quantitative skills
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
