Altice USA Looking for Market Engagement Specialist at Lubbock, TX Full Time

Job Summary and Responsibilities

The following articulates the primary expectations of the Market Engagement Specialist position; does not include other responsibilities that may be assigned by the RVP.

Responsibility Overview:

Provide hyper-local market research, identifying opportunities to grow underpenetrated market shares and assist in the development of market-specific growth attack plans

• Assist in evangelizing and influencing corporate marketing teams when growth opportunities arise in specific markets within the region (fixed and wireless)
• Support market and product upgrades (e.g., Internet speed increases, content changes, encryption, etc.) within the region to drive growth and reduce churn
• Serve as primary liaison in assigned region to foster local partnerships and execute community events that align with local community and philanthropic objectives, handling all aspects from concept to implementation, with support from corporate as needed
• Strategically execute company signature programs and initiatives as part of Altice USA’s corporate community commitment, Altice Connects
• Develop and foster relationships in the assigned region – externally with influential and strategic community organizations as well as internally to promote growth and employee engagement
• Execute and champion Back to University Campaign by collaborating with direct sales, retail, and internal and external stakeholders.
• Serve as primary communications contact for the assigned region, working closely with corporate communications to execute regional and national strategies as well as local communications, employee communications, press opportunities and media correspondence as appropriate, social media etc.
• While position reports to the RVPs in each region, key indirect working relationships include corporate government affairs, community affairs and communications

 Task Highlights:

• Proactively identify strategic local opportunities for community engagement/charitable support that align with business priorities, corporate tenets, and/or provide opportunities to demonstrate our local presence in a manner that resonates with community stakeholders (customers, leaders) as well as employees
• Given defined resources, solicit input to ensure strategic investments are best use of resources (money, time, effort) and yield a meaningful ROI
• Ensure geographic diversity of investment is commensurate with business objectives (target markets, penetration rates, employee presence, etc.)
• Field all sponsorship/charitable opportunities for consideration, vet for appropriateness and respond with final decision in a timely manner
• Collaborate with government affairs on strategic community engagement
• Leverage business relationships and engagement (i.e., community, chambers) to maximize community investments, with an eye toward achieving sales growth
• Submit recommended requests in a timely manner, following established processes and including sufficient information that articulates the strategy behind the recommendation and impact of the engagement (i.e., community exposure, branding, funding requests (both cash and in-kind), business alignment, connection to corporate tenets etc.) 

Local/Regional Market Research and Tactics

• Collaborate with Marketing to deliver on brand strategies (fixed and wireless) specific to targeted communities that meets the needs of key internal stakeholders and resonates with customers

• Analyze and research marketing and sales data to develop insights and offer recommendations on areas of growth and optimization of customer experience
• Provide competitive analysis on market offerings, market trends, pricing/business models, sales and methods of operation and offer recommendations on how to address competitive threats.
• Assist in evaluating reasons for customer churn/defects and identify local markets where events and activities may help recover
• Partner with local or regional media teams to maximize reach through sponsorships, DJ endorsements, events, and tactical activities to drive growth

Communications

• Prepare all materials for internal and external communications related to local engagement

• Appropriate pre-planning and anticipation of needed communications (internal and external) to maximize impact of community engagement, in close coordination with corporate communications on any press outreach
• Prepare shot list for photos and ensure plans in place to secure
• Timeliness – as a matter of course, event related communication activity should be completed within 24 hours of the event

• Regularly communicate with government affairs colleagues on status of local engagement opportunities and business objectives (same expectation for government affairs field directors) 

Qualifications/Requirements

Management Skills

• Ability to prioritize, act quickly with demonstrable judgment
• Fearless initiative leadership capabilities as well as ability to give direction
• Ability to develop and execute an initiative with minimal ongoing oversight and excellent follow trough
• Ability to effectively manage multiple responsibilities at once without jeopardizing deadlines
• Inter and intra-department relationship building
• Consensus development abilities 

Technical/Functional Competencies

• Excellent writing skill
• Strong verbal communication
• Excellent media relations capabilities
• Strong consumer media market knowledge in relationship development skills
• Strong understanding of financial performance measurements
• Excellent internal relationship capability
• Strong knowledge of media, sports, entertainment, telecommunications, and programming industries
• Ability to excel in highly pressurized environment

Key Experiences/Achievements

•  2+years of public relations, government, media, communications, and community relations experience
• Telecommunications or other media and entertainment industry experience strongly preferred
• Excellent writing verbal communication skills
• Experience in developing and executing public relations plans and initiatives
• Relevant media relations experience

Bachelor’s degree required