ABB Inc. Looking for Global Segment Marketing Leader, Light Commercial Fleet Charging at Irvine, CA  Full Time

Working within the E-Mobility Transit & Fleet, you will be responsible for implementing product marketing strategies in line with global product strategy.
You will also develop and implement marketing and training strategy for assigned products and segments to drive substantial growth for ABB’s E-mobility division.

This position reports to

E-mobility Global Marketing Leader

Your responsibilities

• Owns the development of the global Go to market strategy, product positioning and value proposition for the light commercial fleet segment and the relevant charging solutions
• Create and formalize opportunities to meet and learn from fleet customers about their unique applications and challenges
• Develop feedback loop to relevant internal functions to share learnings
• Develops competitor analysis for product/solutions relevant to segment. Maintains an expert level of knowledge on competitor solutions
• Develops support materials and sales tools to enable the sales team to have consultative conversations with customers
• Consolidates market intelligence of the segment/products from internal and external resources and completes analysis related to market trends and forecasting. Develop formats for sharing this input into product roadmap planning and business case development
• Leverages strong technical expertise to identify potential solutions and opportunities for innovation and differentiation among competitors
• Supports communications team by providing input and thought leadership into product and segment promotional materials
• Leads the market introduction / launch of products assigned in the fleet segment
• Builds personas and identifies needs per persona for the segment
• Monitors ABB sales and market globally and reports results that identify existing gaps and new opportunities for growth
• Develops Master support materials for the solutions and segment and owns the roll out to local country teams, ensuring they are understood and can be leveraged for local use
• Define and implement product and segment training strategy in combination with training team. Develops training content and works with training team to deploy

Your background

• Bachelor’s degree or Masters degree and minimum 5 years experience in marketing or business development, preferably with some experience in E-mobility or with vehicle fleets
• Experience leading complex projects
• English fluency: high level spoken, written and heard
• Capability and interest to learn about high level technical concepts relevant to E-mobility and customer challenges and ability to translate concepts to customer facing value proposition
• Must have ability to think strategically and analytically about markets, segment, product and technical challenges. Must be comfortable working in a fast-paced environment
• Organized, with project management skills and coordination across functions
• Excellent relational skills at all levels and across different cultures
• Self driven motivation
• Strong teamwork
• Proficient in Microsoft excel, word, power point
• Candidates must already have a work authorization that would permit them to work for ABB in the US

Benefits

• Retirement plan
• Life insurance
• Disability insurance
• Wellbeing program
• Healthcare plan

More about us

ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
Equal Employment Opportunity and Affirmative Action at ABB
ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf
As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. – 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB’s career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner. #LI-Hybrid

Working within the E-Mobility Transit & Fleet, you will be responsible for implementing product marketing strategies in line with global product strategy. You will also develop and implement marketing and training strategy for assigned products and segments to drive substantial growth for ABB’s E-mobility division. Owns the development of the global Go to market strategy, product positioning and value proposition for the light commercial fleet segment and the relevant charging solutions. Create and formalize opportunities to meet and learn from fleet customers about their unique applications and challenges. Develop feedback loop to relevant internal functions to share learnings. Develops competitor analysis for product/solutions relevant to segment. Maintains an expert level of knowledge on competitor solutions. Develops support materials and sales tools to enable the sales team to have consultative conversations with customers. Consolidates market intelligence of the segment/products from internal and external resources and completes analysis related to market trends and forecasting. Develop formats for sharing this input into product roadmap planning and business case development. Leverages strong technical expertise to identify potential solutions and opportunities for innovation and differentiation among competitors. Supports communications team by providing input and thought leadership into product and segment promotional materials. Leads the market introduction / launch of products assigned in the fleet segment. Builds personas and identifies needs per persona for the segment. Monitors ABB sales and market globally and reports results that identify existing gaps and new opportunities for growth. Develops Master support materials for the solutions and segment and owns the roll out to local country teams, ensuring they are understood and can be leveraged for local use. Define and implement product and segment training strategy in combination with training team. Develops training content and works with training team to deploy.

Equal Employment Opportunity and Affirmative Action at ABB Inc.

ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf