Piper Companies Looking for Remote – Marketing Manager at McLean, VA Full Time

Piper Companies is hiring a Remote Marketing Manager!

Does customer acquisition and increasing business impact get your juices flowing? Are you customer-obsessed, collaborative and love to create campaigns that drive always-on engagement? If being part of a revolution is an environment you embrace, we should talk.

We’re looking for someone with passion and vision to amplify our pipeline. We want you to help us build a future where we routinely get the right audiences to online and in-person experiences that advance the sales cycle and drive business growth.

Inspiring our clients, colleagues and global communities is especially important to us. We do this by creating software that’s cutting edge, highly valued by our clients and appreciated by their customers. We’re revolutionizing an industry, helping consumers to not only meet financial obligations but regain good financial health.

Reporting to the VP of Marketing, this is a role which requires a learning-centric individual, dedicated to digital innovation that engages our target market and meets and exceeds our client needs. This person participates as a key member of the marketing team, sharing knowledge and committed to the achievement of common business objectives for customer acquisition and retention. Specifically:

o Evangelize a new era of experiences focused on strategies that drive measurable business impact mapped to tactical execution

o Unwavering focus and ruthless prioritization of customer acquisition campaigns through a coordination of sales channels, including web and digital assets, data use, webinars, industry events, client programs, podcasts, client videos, industry awards, and collaboration with PR and social media strategies

o Participate in content creation and re-purposing

o Play a leadership role in the creation of performance reports, data use, and analysis of marketing campaign performance

o Collaborate with the Digital Marketing Specialist to build, execute and optimize demand gen campaigns to align with strategic goals

o Contribute to the team effort of optimizing SEO and Google AdWords for display, paid social, LI and YouTube utilization

o Turn data into marketing intelligence, using past performance to guide the pipeline build

o Strong interest in generating compelling prospect and customer facing content, sales assets, customer stories and use cases

o Own and update industry personas

o Create innovative marketing initiatives, manage vendor relationships and partner with event organizations and social media outlets

o Engage directly with prospects, customers, sales and product teams on a regular basis

o Drive cross-functional, integrated programs as part of content marketing, demand gen campaigns, events and association memberships to reinforce our branding, PR and thought-leadership position

o Collaborative insights and support of our Zoom, HubSpot and Salesforce integrations

o Create integrated experiences as part of the awareness, consideration and evaluation stages of the sales cycle

o Champion alignment and collaboration with global teams

Qualifications and Skills

o Bachelor’s or master’s degree or equivalent work experience

o 5 years marketing experience, with an emphasis on customer acquisition and retention, demand generation, and reporting metrics

o Inquisitive nature, with a growth mindset

o Deep knowledge of the relationship between data and marketing programs including web, ad optimization, email, LI, virtual and in-person activity

o Excellent organizational, project-management, verbal and written skills

o Working knowledge of marketing CRM and salesforce

o Ability to quickly grasp company messaging, industry influences and branding

o Experience in financial services software and sales enablement a plus

We value these personal characteristics

o A strategic, analytical thinker who can support this vision with excellent tactical skillsets, fully owning the execution that bring goals to life

o You love the analytical side of customer acquisition, and understand the razor-sharp thinking that drives acquisition and retention campaigns

o Super comfortable combining data points and creative execution

o Team player who likes to build and maintain exceptional professional relationships, willing to take an active role in issue resolution

o Ability to meet deadlines and respond professionally to changing priorities